I think this is promotional/semi promotional pedal demo.
But for a distortion pedal that you're gonna stick into a clean channel I think they've made a pretty good job of it:
https://www.youtube.com/watch?v=7pOXeIxM19k
This is a really hi-gain pedal so probably won't appeal to many of you but Liv-Rong might like it.
Will be interested to see what other people think of it when more reviews become available. Its 200 quid though, so it isn't cheap!